How much should I be spending?
This is a question best answered by one of our specialists. The answer to how much you should be spending cannot be generalized here. Each business will have a unique set of circumstances that will affect how much they decide they will need to spend to grow their online presence.
That said, there are a combination of factors that influence this decision. They are:
- Business Goals
- Expected Timeline of Results
- Industry
- Competition
- Starting Position
Typically there isn’t a perfect answer right away and we’ll use a combination of forecasting, experimentation, and data collection to help you decide how much to spend in the beginning and calibrate it over a period of time.
That process looks something like this…
- We listen to your goals and expectations and recommend an initial budget based on research and industry knowledge. Typically this is performed during the sales and/or discovery phase.
- We carry out our services and collect data over a period of time. We use this data along with your feedback to decide if the budget is sufficient to meet your goals and expectations.
Generally speaking, money spent on organic strategies is to be considered a long-term investment, while paid ad strategies can be considered for short and long-term goals.
If you have any questions feel free to give us a call or email us by using the chat feature at the bottom of this page. Also if I used any jargon that you don’t understand, see the written companion to this video below — Just hover over a term that’s highlighted to learn more about what that is.