Local SEO Services
What It Is. What We Do. What You Can Expect.
Have you ever searched on your phone or computer for something like “Chinese restaurant near me”?
Or how about a search for a family-owned plumbing repair business?
Or what about the worst possible search you’ll ever have to make… a dentist that is open 24/7? Oooh.. rough!
Well, today we’re going to talk about Local Search Engine Optimization or “Local SEO” for short. Local SEO is how we help customers in your area find your business when they search for the products or services you provide.
Let’s take the Chinese restaurant as an example. When someone types in a search for “Chinese restaurant near me” the search engine will cite hundreds of sources or directories from around the web to find the most relevant business listing in the area close to the user.
Our local SEO service ensures that your business’ information is accurate, updated continuously, and then spread throughout hundreds of those directories around the world. That way, Google finds your business to be a highly relevant source for those searches and helps users easily find, interact with, and buy your products and services.
If you’re a business that serves your customers through one or more locations, locally… you need Local SEO for each and every location. It’s foundational to any good online presence.
With our Local SEO service, we actively update, manage and maintain your Google, Bing and Apple business directory profiles as well as hundreds of other authoritative online directories around the web.
Our team does all the leg work of managing your digital storefront so you can focus on managing the customer once they’ve found you online.
So how do we track the results of Local SEO? There are some key metrics that will tell you how well your Local SEO is performing.
Over time, a Local SEO strategy that is working will yield positive increases in the following metrics:
- Search Impressions: This is the amount of times people saw your content in search results.
- Clicks:This is the amount of times people clicked on your content in search results.
- Keyword Rankings: We’ll track the most relevant keywords for your business. These are the keywords that your customers are most likely to use when searching for your products and services. Higher rankings generally mean more impressions and clicks.
- Leads or Sales: While this is impossible to guarantee, more potential customers who are engaging with your content will increase the likelihood of you receiving more sales. This metric can take longer to increase since it is dependent on the increase of all the others first.
These metrics will all be tracked in your Lemonade Stand Measure Dashboard for you to view at any time. If you’ve been assigned an Account Manager to your account, they will be keeping track of these metrics for you and will present them to you in your regularly scheduled meetings. If you do view the analytics on your own, please be aware that analytics reports can appear volatile on small time frames. We recommend viewing your data on longer time frames such as 3 months or longer. These longer time frames will give you a more accurate picture of how you’re trending. After all, investing in your online presence is much like investing in your stock market or retirement fund. If you look at it every day you may go crazy, but if you look at it on longer time scales you can see just how far you’ve come!
Before I go, it’s important to keep in mind that sometimes Local SEO isn’t enough to get the results you want or expect. Because Local SEO is foundational, many of your competitors will already be doing it and therefore you may need to do more to get ahead of them.
Luckily, in those situations, we can help.
If you’re not already having us create content and backlinks for you, consider our content marketing and backlink services to give your business a boost beyond what Local SEO can do. You might also consider our Paid Marketing Service which will enable your business to get visibility immediately on the search engines by paying for placement, or our Website Design services to help give your website a boost.
If you have any questions feel free to give us a call or email us by using the chat feature at the bottom of this page. Also if I used any jargon that you don’t understand, see the written companion to this video below — Just hover over a term that’s highlighted to learn more about what that is.