Search Engine Optimization (SEO) Services
What It Is. What We Do. What You Can Expect.
There is an ancient proverb that says, “The best time to plant a tree is 20 years ago. The second best time is today.”
Well, Search Engine Optimization or SEO, is a tree that will produce years and years of fruit once you’ve planted it. It’s the core strategy of how we help customers discover your website on Google.
In fact, it’s how we built our business.
It might even be how you found us!
We get hundreds of leads through our website every year because we’ve done SEO here on the Lemonade Stand website.
And now… we’ve seen thousands and thousands of even more leads, sales, and new customers come to businesses like yours as we’ve implemented the same strategy for our clients all around the world.
So, what is SEO? Well, there’s tons of videos and tutorials on the web that train you how to try and rig the system or even other agencies out there that will perform blackhat or shady tactics to get you ranked quickly on keywords that really don’t even matter.
However, SEO is simply a holistic process to optimize your business’ online presence using sound internet marketing tactics.
These tactics include on-page optimization, content marketing, backlink outreach, Local SEO, and much more.
In fact, this very video you’re watching was created not just to educate you… it’s actually a tool we use for SEO purposes to create stickiness on the page which sends a signal back to Google that people are interested in this page’s content.
Whoa… that was kind of like Inception.
Anyway, in this video, I’m going to talk about on-page optimization… It’s how we SEO your website so that more customers are likely to find your business when searching for your products and services.
And when they do find you, we’ll make sure your business is presented in the best possible way, with clear and concise information that allows people to understand what it is you do and how you can help them.
Here’s just a few steps in what we do to optimize your website for search engines:
- Keyword Research & Optimization: We research your most valuable keywords and edit your website’s content and metadata to help search engines understand what you offer so that they can recommend you to the right people.
- Conversion Rate Optimization: We perform regular analysis on the effectiveness of your website’s heat maps, site architecture, and behavior flow to optimize your website’s sales funnel.
- Site Speed Optimization: Search engines prefer fast sites because they create the best experience for users. Our SEO experts will work to get your site working as fast as possible and increase your usability.
- Backlink Health Audit: Search Engine’s can penalize you for spammy links to your site. We’ll scan the web for these toxic backlinks regularly and disavow them as needed.
- 200+ Step Monthly Site Audit & Optimization: Your website is an ever-evolving machine with millions of tiny parts that can break or wear down causing specific information to not make it to your users or to Google. We scan your site every month to make sure it’s healthy and working correctly. But, just like any machine, it takes regular maintenance and optimization to make sure it’s working well.
There’s many more steps within our on-page optimization process but the overall theme is this… our goal is to help Google find your business, drive relevant traffic to your site, and then convert that traffic into new business.
It’s a process that takes time and investment, but the long-term benefit is incredible.
The best time to plant a tree is 20 years ago, the second best time is today.
So how do we track the results of SEO? There are some key metrics that will tell you how well your SEO is performing.
Over time, a SEO strategy that is working will yield positive increases in the following metrics:
- Search Impressions: This is the amount of times people saw your content in search results. (Navigate to the Google Search Console report in Your Measure Dashboard)
- Clicks: This is the amount of times people clicked on your content in search results. (Navigate to the Google Search Console report in Your Measure Dashboard)
- Keyword Rankings:We’ll track the most relevant keywords for your business. These are the keywords that your customers are most likely to use when searching for your products and services. Higher rankings generally mean more impressions and clicks. (Navigate to the Rank Tracker report in Your Measure Dashboard)
- Leads or Sales: While this is impossible to guarantee, more potential customers who are engaging with your content will increase the likelihood of you receiving more sales. This metric can take longer to increase since it is dependent on the increase of all the others first.
These metrics will all be tracked in your Lemonade Stand Measure Dashboard for you to view at any time. If you’ve been assigned an Account Manager to your account, they will be keeping track of these metrics for you and will present them to you in your monthly meetings, or whatever reporting schedule works best for you. If you do view the analytics on your own, please be aware that analytics reports can appear volatile on small time frames. We recommend viewing your data on longer time frames such as 3 months or longer. These longer time frames will give you a more accurate picture of how you’re trending. After all, investing in your online presence is much like investing in your stock market or retirement fund. If you look at it every day you may go crazy, but if you look at it on longer time scales you can see just how far you’ve come!
Before I go, it’s important to keep in mind that sometimes SEO isn’t enough to get the results you want or expect. Because SEO is foundational, many of your competitors will already be doing it and therefore you may need to do more to get ahead of them.
Luckily, in those situations, we can help.
If you’re not already having us create content and backlinks for you, consider our content marketing and backlink services to give your business a boost beyond what SEO can do. You might also consider our Paid Marketing Service which will enable your business to get visibility immediately on the search engines by paying for placement, or our Website Design services to help give your website a boost.
If you have any questions feel free to give us a call or email us by using the chat feature at the bottom of this page. Also if I used any jargon that you don’t understand, see the written companion to this video below — Just hover over a term that’s highlighted to learn more about what that is.